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The employer brand: a concern for our companies

Definition of the employer brand The Employer Branding concept was born in the UK in the 1990s before spreading to the business world across all continents. The employer brand reflects the personality and values that the company sends back to …

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Working with a web agency: 10 key advantages

In order to put in place their website creation projects, or other areas of digital marketing, many companies decide to entrust these missions to a web agency. However, some people still find it interesting to hire in-house specialists . The …

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Make a free blog: How to do it ?

You are convinced that it would be interesting to develop a new blog but you don’t know where to start? You have arrived at the right address! During this article we will give you our advice on how to create …

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Boost Your Business With A Showcase Website

At the moment, in order for your commercial activity to be as healthy as possible, it is necessary to have a showcase site. This is an excellent complementary tool, but nevertheless necessary, which will allow you to boost your sales …

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CMS website: the most widespread solution

Did you know that among the existing types of websites, CMS are the most widespread? Few people know them by this acronym but sites with content management systems are very popular. This is not surprising as they offer advantages and …

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4 Reasons Big Retailers Fail at Email Marketing

Macy’s and Sears. Big companies, big budgets. They each spend over $1 billion a year on advertising, both have a long history of cool marketing (Macy’s Thanksgiving Day Parade, Sears’ FitStudio), and both make a whole lot of sales. Macy’s is the …

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9 Great Questions To Ask In An Agency Pitch

During most agency pitches, considerable emphasis is typically placed on the functional capabilities of the agencies you’re evaluating: Size Scope Capabilities (See more on Sortlist Agency Search Tool) But just like any interview process, marketers should dig deeper to find …