In order to put in place their website creation projects, or other areas of digital marketing, many companies decide to entrust these missions to a web agency. However, some people still find it interesting to hire in-house specialists . The argument put forward is that by going through a web agency you no longer control the expertise internally. This could jeopardize the digital evolution of the company.
While these arguments may seem relevant in some cases, working with an agency has one of the significant advantages. We have identified 10 key benefits that we have listed below:
1. You invest in experience
Working with a web agency means investing in an experienced team. Unlike a freelance, a web agency has a major asset: the experience and know-how of several people with different skills and backgrounds, it draws its strengths from the complementarity and expertise of its team. This combination of talents, combined with experience regarding your issues, makes the agency a quality ally. It is interesting to consider this team as an offshoot of your business. A branching that can take a step back, and provide you with qualitative recommendations for your products or services.
2. You make your site unique
Entrusting the creation of a website to a web agency also gives the opportunity to access the creativity and talents of a team. Whether for the web design part or the feature development part, you multiply the chances of obtaining an original and unique website.
3. The agency optimizes resource management
Not only has the web agency already selected the best profiles to integrate its team, but it also manages the assignment of missions internally. According to your project, it will entrust such or such task to the adequate resource: profitable and competent. However, if you choose to hire one or more freelancers, you will have to spend a lot of time recruiting, synchronising and managing them.
4. The agency manages your project with an iron fist
To facilitate communication and especially to have a better follow-up of your website creation project, the web agency appoints a project manager. He will be your sole contact, the one who collects your wishes and instructions. With a good methodology and a good organization under the responsibility of this leader, the web agency ensures a quality and a reliability that one does not always find with the freelancers.
Thanks to this information, its role will be to:
- Communicate your instructions
- Assign tasks to different stakeholders
- Synchronize its team
- Ensure your project is moving in the right direction and on time
- Communicate with you on the progress of the mission
5. The Agency shall ensure that the strategy is consistent
Within the same agency, several e-marketing experts will contribute to highlighting and implementing your strategy.
To move forward effectively in the same direction:
- Everyone’s role will be well defined
- Each expert will accomplish his mission objectives. He/she will ensure that his/her work is consistent with the common strategy
- Thanks to the internal meetings, the various proposals are discussed, the blockages resolved with the contribution of all.
This teamwork and overall vision are significant arguments for the success of your webmarketing strategy.
6. You focus on what you do best
The quality of your services and products is your weapon to win over and retain your customers. Devoting your energy and time to this is therefore both natural and vital.
As for creating your image on the web and building your e-reputation, it’s a different matter. However, the digital age is no longer a fiction, communicating on the Internet is a necessity that is not done lightly.
Prefer to call on experts, a web agency that will quickly understand your needs and offer you the optimal solutions. It will also provide you with a professional result, carried out with care and without haste. This would not necessarily have been the case if you had to do it yourself in parallel with your real activity.
It is a profitable investment. The work of the web agency will allow you to gain visibility and develop your clientele while you focus on your core business.
7. You have access to new talent
The ideal person would be a talented digital marketing expert who can adapt to your company’s needs and whose salary expectations would be affordable. Finding this pearl to hire at home is a challenge, even a headache. And once you find it, it might dig a hole in your budget.
However, we know that these new talents are working in web agencies. It’s up to you to entrust your web project to one of them to access the best profiles that excel in their field: webdesign, SEO, community management, etc..
8. The agency faces the risks
There are no small or big bumps, no maternity leave, no holidays from each other that interfere with the smooth running of your project when you call upon a web agency.
An agency organizes its own staff and sets up rigorous procedures to ensure the continuity of your project. For example: a shared folder with all the information about a folder (identifiers, email and data archives), a task tracking tool, and many others that will allow another person to take over without you even realizing there was any absence.
This reactivity is one of the strengths of web agencies. A quality that a freelance will not be able to have since he is alone a priori.
Taking the risk that your project is delayed or your site does not function properly during an unforeseen or long absence would be harmful to your business.
9. You keep enough flexibility
By working with a web agency, you also remain flexible in relation to your Internet projects. Whatever the duration, your needs and budget will dictate the type of partnership. You’re the master aboard! This flexibility also saves you from the human resources procedures: recruiting, training, putting into production, and the various administrative formalities of an internal hiring. Time saving and flexibility guaranteed!
10. You stay at the cutting edge of technology
The world of the web is constantly evolving. New technologies and increasingly powerful and complex functionalities appear every year. Even if you are passionate about digital, the management of a company or the implementation of a professional project does not let the time to stay on the lookout for all the digital trends.
On the other hand, an agency is immersed in the sphere of the web. Its experts have made it their profession. They are required to keep up to date with all new developments in webdesign, e-marketing, web development, etc. Their interest or passion for this industry will obviously be a privilege for you. They will not hesitate to direct you towards the most innovative and effective solutions. Thanks to this, you will always be at the cutting edge of technology.