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How Does The Media Buying Process Work?

  What is the purpose of producing an original advertisement if no one is there to see or hear it? The media buying process is a vital factor for your campaigns because as a marketer you want to use the …

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The employer brand: a concern for our companies

Definition of the employer brand The Employer Branding concept was born in the UK in the 1990s before spreading to the business world across all continents. The employer brand reflects the personality and values that the company sends back to …