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How Does The Media Buying Process Work?

  What is the purpose of producing an original advertisement if no one is there to see or hear it? The media buying process is a vital factor for your campaigns because as a marketer you want to use the …

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Recruit An E-Commerce Manager

In a web team, the e-commerce manager is an essential pillar. Indeed, the assumption of sales and the fluctuation of the company’s turnover depend mainly on it. In this regard, the choice of the person who will occupy the position …

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The employer brand: a concern for our companies

Definition of the employer brand The Employer Branding concept was born in the UK in the 1990s before spreading to the business world across all continents. The employer brand reflects the personality and values that the company sends back to …

7 Things Marketers Can Learn From Spotify’s Agile Methods

As marketer or business owner we have all faced some trouble establishing and managing the working relationship among our team. Managers fail every day as a result of not being agile enough to respond to the needs of the company and their employees. That …

creaxial, On the Line Marketing

creaxial is an online marketing agency founded in 2001 by Nicolas Bataille. It specializes in web creation and online advertising. It borrows from cross-media marketing with its own touch of fun and virality. Creaxial covers the whole digital scope, and …

DoubleDouble, the Storytelling Video Agency

DoubleDouble is an audiovisual agency founded in 2008 by Laurent Jadot and Laurent Stine, that tells stories with movie clips and motion design. Their films are often human-centered and shot with spontaneity. They always take the form of stories, most …