You want your agency to be (re)known? Here are 4 tips to improve your online visibility and strengthen your presence in the market.
1. Referencing your website
Natural SEO (Search Engine Optimization) is an excellent way to boost your agency’s online visibility on search engines. Your positioning is influenced by your area of expertise and the intensity of the competition. To determine if SEO is a good investment for your company, first assess your potential to appear in the first Google search results.
In a study conducted in 2017 by Ignite Visibility, it was found that there is a clear correlation between a site’s position on Google and the click rate. You will understand that it is essential that your agency’s site appears on the first page of results to generate more traffic.
Paid SEO is another technique that has the advantage of improving your online visibility while easily measuring your performance. Traffic from SEA can be monitored and analyzed in an extremely sophisticated way. This allows you to focus on your marketing strengths and weaknesses.
2.Update your blog
Writing content on a marketing blog is also an interesting SEO tool to promote your agency and be considered an expert in your field. That said, for a blog to be successful and effectively rank high in search engine results, you need to publish interesting and valuable articles on a regular basis. In addition to improving your agency’s image, clients will find your website faster and also engagement will grow. In fact, make sure your contact information is easily accessible.
According to Hubspot, in 2017, 53% of marketers said that creating content on a blog was their top marketing priority. Therefore, you can now understand the importance of content marketing strategies for your business as it can easily attract more engaging internet users and finally convert them.
3. Be present on social networks
In 2017, according to We Are Social, 69% of users from the UK were active on social media, more specifically on Facebook. Out of a total of approximately 6 hours spent per day on the Internet on average, 1h48 is devoted to social networks. When it comes to these figures, it would be unconscious to neglect the potential of these platforms. They allow you to maximize your visibility and awareness without being intrusive. It is up to the visitors to decide whether they want to follow you or not in order to be kept informed of your updates. This allows you to be in contact with potential clients who have shown an interest in your sector, your agency or your services. Your publications can even be shared on the profiles of your most convinced customers. In addition, depending on your strategic approach on the social media marketing tactics that your agency is using can help you gain competitive advantage and ultimately reach your business goals.
That said, in order for your online marketing efforts to be rewarded, it is essential to know what type of publication to share and when to share it. By posting quality content at appropriate times, you will reach broader audiences that could be key for your customer conversion rate.
4. Provide customer reviews and testimonials
Companies are more likely to contact you if you don’t use automated responses and pre-made email templates. This is why it is very important to communicate in a personal and authentic way, regardless of the communication channel.
Thus, the opinions of your previous clients can establish a climate of trust. They improve your visibility and help you learn more about the quality of your services.
According to a study conducted by BrightLocal in 2014, 88% of people read reviews to judge the quality of a company. By encouraging your customers to leave reviews online, you build your reputation. You’ll get long-term new customers looking for what you do best.
Alternative: Networking Platforms
Some platforms can support your visibility so you can focus as much as possible on your customers.
This is the case of Sortlist which, in addition to putting you in contact with a clientele adapted to your offer, it also improves your online visibility. First of all, your agency’s notoriety increases because the platform optimizes your referencing. This ensures that you are present on the market and that your site’s traffic is also increasing, provided that your profile is completed carefully. Then, by joining a community of experts, your potential customers will trust you even more. In addition, your agency can appear on Sortlist’s various social networks, allowing you to broaden your visibility and online presence with targeted people. Finally, customers have the opportunity to leave opinions on your profile, so that everyone can evaluate the quality of your services!