SEO

40 articles in SEO

Google is your friend thanks to SEO

SEO is not an easy discipline to master, despite the stakes it represents for brands. 

Indeed, for a company, being well positioned in Google’s search results is key to being visible, capturing customers and generating leads.

To obtain convincing results through natural referencing, many ingredients must be taken into consideration. We are talking about On-Page, Off-Page, metadatas, sitemap, keyword search, breadcrumbs, or linkbuilding. And to get in the first results of a Google search, all these ingredients must be combined in the right way. 

There is a lot to be said on the subject and this category is dedicated to it. It’s at Sortlist that you will find all the content you need to build your SEO strategy ?

Ultimate Guide to Google SEO by Sortlist

The Ultimate Guide to Google SEO

6 March 2024 ∙ 29 minutes of reading time

This complete Google SEO guide will help you discover how to create content that will rank highly in organic search results, attract new visitors to your website, and convert them into paying customers. Today, it makes no sense to have people creating content for your website or blog if you are not paying close attention […]

By Clara Gil
1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 55.00/5(1)
SEO
Mastering Real Estate SEO A Comprehensive Guide

The Complete Guide to Real Estate SEO

13 September 2023 ∙ 14 minutes of reading time

For sale signs. Printed brochures. Word of mouth. Are you tired of the traditional real estate marketing methodologies that deliver lackluster results for your real estate business? With 49% of marketers reporting that organic search produces the best return on investment (ROI) of any marketing channel, it’s time to take search engine optimization (SEO) seriously. […]

By Mike Bandar
5.00/5(1)
Marketing & Advertising
Find the Best SEO Link Building Services in 2023

SEO Link Building Services to Consider in 2023

21 June 2023 ∙ 9 minutes of reading time

The advantages of using SEO link building services are undeniable. Utilizing the expertise of a quality link-building agency and deploying effective strategies can help boost your search engine rankings, generate valuable referral traffic, and improve overall brand recognition. The key is finding an agency that will tailor solutions for maximum effectiveness in meeting your needs. […]

By Emmaree Lozada
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Marketing & Advertising
Zero Click Search Optimize Your Way to Google's Instant Answers

Zero Click Search: How to Optimize Your SEO for Google’s Answer Box and Drive Traffic

24 May 2023 ∙ 8 minutes of reading time

Did it ever happen that you conducted a Google search and were provided with the answer on the search results page itself? For instance, you asked Google for the age of your favorite celebrity, and it displayed the period on the top, preventing you from clicking on any link to gain the information.  Well, this […]

By Emmaree Lozada
5.00/5(1)
Marketing & Advertising
Sortlist's Insider Insights from Front-Row at BrightonSEO 2023-GA4 ChatGPT SEO and More

Sortlist in the Front Row at BrightonSEO 2023

8 May 2023 ∙ 10 minutes of reading time

Here’s our front-row seat experience at BrightonSEO 2023! At this incredible event, Sortlist had the pleasure of learning from the industry’s top experts on the hottest topics in digital marketing, including GA4, ChatGPT, SEO, content, and more. But that’s not all! We were thrilled to have our very own PR specialist, Raluca Zdru, as a […]

By Jazmin Villarino
5.00/5(1)
Marketing & Advertising
7 Underused Data Tactics to Boost Your Product Listings Performance on Google

7 Underused Data Tactics to Boost Your Product Listings Performance on Google

3 April 2023 ∙ 11 minutes of reading time

Online sales growth is reshaping ecommerce, and the recent pandemic impact affects product listings too. Industry experts predict global online sales will reach $6 trillion by 2024 alone. In this climate, it is a great time to be a consumer. If you are an online retailer, now’s the time to adopt an approach that tackles […]

By Jacques van der Wilt
5.00/5(1)
Marketing & Advertising
Artificial Intelligence in SEO How Al is Revolutionizing Search Engine Optimization

Artificial Intelligence in SEO: How Al is Revolutionizing Search Engine Optimization

1 April 2023 ∙ 6 minutes of reading time

Did you know that implementing cutting-edge machine-based technology in businesses can increase productivity by an astounding 40%, as reported by Accenture? Companies that embrace these new technologies are reaping the benefits of automation, optimization, and streamlined processes. Unsurprisingly, businesses are racing to incorporate artificial intelligence and machine learning into their operations to gain a competitive […]

By Prit Doshi
5.00/5(1)
Marketing & Advertising
agency's seo

Sortlist’s recipe to build up your agency’s SEO

1 March 2023 ∙ 11 minutes of reading time

Today, there are many channels that can be used to give visibility to your agency and attract clients. That said, SEO remains an important channel that has proven itself and continues to do so. To talk about it, we organized an online conference with Nicolas Finet, Co-Founder and CMO of Sortlist. The objective was to […]

By Tancrède d'Aspremont Lynden
2.33/5(3)
Marketing & Advertising
SEO Consulting: How to Succeed With The Right Provider

SEO Consulting: How to Succeed With The Right Provider

30 January 2023 ∙ 7 minutes of reading time

SEO has become an essential part of any marketing effort. As a result, we see that many companies have begun to add SEO experts to their teams. But what about those who can’t afford the cost of an additional employee? For them, there is the option of hiring SEO consulting services. With this in mind, […]

By Clara Gil
2.33/5(3)
Marketing & Advertising
SEO Audit Pricing: How Much Does An SEO Audit Cost?

SEO Audit Pricing: How Much Does An SEO Audit Cost?

7 December 2022 ∙ 8 minutes of reading time

Your notions behind SEO auditing might be many – perhaps you want to determine how your website is working or wish to detect any issues with the site or simply want to gain additional insights. Irrespective of what the reason is, you must be wondering, “how much will I end up spending on SEO auditing,”? […]

By Anne-Gaëlle Sy
4 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 53.00/5(4)
SEO
The 8 Best Ways to Rank Better With SEO for Architects

The 8 Best Ways to Rank Better With SEO for Architects

3 October 2022 ∙ 11 minutes of reading time

Almost every architect thinks that a website is a place to showcase their portfolio, which isn’t a wrong assumption.  But, only uploading the photos of your project won’t help you accomplish the expected success online. Of course, your website might look pretty, but that’s it! And we don’t think “pretty” or “aesthetically appealing” are the […]

By Anne-Gaëlle Sy
4 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 53.00/5(4)
SEO
restaurant seo

10 Top Restaurant SEO Tips to Rank Your Restaurant 1st

5 September 2022 ∙ 9 minutes of reading time

Restaurants that rank on the first page of Google searches are much more likely to win new customers, which helps them grow. Restaurant SEO has been proved to be one of the best investments. With so many restaurants competing with each other, it can be hard to stand out. But if your restaurant appears first […]

By Anne-Gaëlle Sy
4 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 54 votes, average: 3.00 out of 53.00/5(4)
SEO
Top 5 SEO Automation Tools to Start Ranking Better

Top 5 SEO Automation Tools to Start Ranking Better

27 July 2022 ∙ 8 minutes of reading time

SEO is a marathon that requires continuous efforts to outrank your competitors, drive more organic traffic, and generate leads that will convert to sales. Doing it manually is fine but will require more time and energy which you can channel to other aspects of your business. Does your online business thrive through SEO, and you’re […]

By Chuks Chukwuemeka
2.33/5(3)
SEO
seo cost

SEO Cost: Stop Overinvesting. How Much Is Too Much?

4 July 2022 ∙ 6 minutes of reading time

Search engine optimization is an integral part of any well-thought-out and future-oriented online marketing strategy. However, since only very few team members in the marketing departments of companies are also experienced SEO experts themselves, the cooperation with an agency specialized in SEO offers itself. Here, however, not only the scope of the services offered varies, […]

By Sandra Redlich
3.00/5(4)
SEO
Building an SEO Methodology: 5 Ways to Reach Your Audience

Building an SEO Methodology: 5 Ways to Reach Your Audience

17 May 2022 ∙ 7 minutes of reading time

Search engine optimization, or SEO, allows you to attract quality web traffic from major search engines like Google or Bing. The purpose of optimizing your website for SEO is to rank highly on the right search engine results pages, or SERPs.  The higher you rank on relevant SERPs, the more likely your website is to […]

By Adam Steele
2.33/5(3)
SEO
seo myths

5 SEO Myths Debunked to Speed Up Your Optimizations

9 May 2022 ∙ 4 minutes of reading time

Focus on keywords, creating new content regularly, and indexing! Pay attention to backlink building, exquisite content, and a high reputation! Use SEO tools and implement the measures there! As a website owner and SEO, you constantly read and hear about tips and optimization activities that are – supposedly – indispensable. And are supposed to boost […]

By Björn Schneider
2.33/5(3)
SEO
content optimization

11 Reasons Your Website Needs Content Optimization for Solid SEO

21 February 2022 ∙ 7 minutes of reading time

As much as 80% of all purchases start online, so it’s easy to see the importance of ranking high in the SERPs (search engine results pages). However, you’ve just done a website audit and found a bunch of old content that doesn’t rank. Since you know that quality content plays a huge role in your […]

By Patricija Šobak
3.00/5(2)
SEO
seo agency

What Are the Criteria for Choosing a Good SEO Agency?

25 November 2021 ∙ 2 minutes of reading time

As a website owner or traffic manager, you naturally want to make your company known to as many people as possible. To ensure your visibility and develop your business, it is often preferable to entrust the work of natural referencing of your site to an SEO agency. How to choose a good provider? What are […]

By Yves Attias
5.00/5(1)
Marketing & Advertising
seo vs sea comparison by Sortlist

SEO vs. SEA – How to Implement a Successful SEO Strategy?

25 August 2021 ∙ 7 minutes of reading time

To improve the traffic of your website, you can use 2 SEO techniques: SEO and SEA. To choose the right SEO strategy, it is essential to understand all the options available to you. Specifically, you can opt for paid search engine optimization (SEA) or for organic search engine optimization (SEO). In this article, we define […]

By Maxime Lebail
3.00/5(4)
Marketing & Advertising
Is SEO Worth It In 2021? 8 Reasons Why It’s Still Essential

Is SEO Worth It In 2021? 8 Reasons Why It’s Still Essential

23 August 2021 ∙ 6 minutes of reading time

In a world where 68% of the experience online starts with a search engine, knowing how to maximize your business website to generate more organic traffic is a priority. With various options for digital marketing out there, it can be tough to see why SEO is worth it for your business to use. Many businesses […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing & Advertising
what is a low hanging fruit keyword in SEO by Sortlist

What are Low-Hanging Fruit Keywords in SEO, and How Do They Boost Organic Rankings?

27 July 2021 ∙ 5 minutes of reading time

In the vast and competitive internet landscape, optimizing your content for search engines is essential for reaching your target audience. Among the strategies employed for effective Search Engine Optimization (SEO), one concept that stands out is the identification and utilization of “low-hanging fruit keywords.” In this article, we will explore the significance of these keywords, […]

By Emmaree Lozada
5.00/5(1)
Marketing & Advertising
Semantic Analysis Definition, Benefits, and Top Tools for 2023

Semantic Analysis: Definition, Why Use It, and Best Tools in 2023

26 July 2021 ∙ 7 minutes of reading time

Semantic analysis is a mechanism that allows machines to understand a sequence of words in the same way that humans understand it. This depends on understanding what the words actually mean and what they refer to based on the context and domain which can sometimes be ambiguous. Applied to SEO, semantic analysis consists of determining […]

By Lucas Gravier
5.00/5(1)
Marketing & Advertising
what is a focus keyword by Sortlist

What Is a Focus Keyword and Why Is It So Important?

12 July 2021 ∙ 8 minutes of reading time

In today’s internet-based society, it’s essential to know how to promote your products or services online. Creating content is a vital aspect of digital marketing. Blog posts and articles can draw attention to your business by attracting people interested in the topics you write about. What is a focus keyword? The main word or phrase […]

By Anne-Gaëlle Sy
5.00/5(2)
Marketing & Advertising
Enhance SEO Performance A Comprehensive Website Audit Checklist to Uncover Critical Mistakes

Website Audit Checklist: How to Uncover Critical SEO Mistakes on Your Website

5 July 2021 ∙ 7 minutes of reading time

It’s so important that website owners understand that successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users. If your website is SEO-friendly, the content offers value to your readers, and the overall user experience is appealing, you can easily boost your search engine […]

By Anthony Gaenzle
5.00/5(2)
Marketing & Advertising
Mastering SEO The Ultimate Guide to Optimizing Internal Links for Effective Netlinking

Ultimate Netlinking Guide: Best Internal Linking Strategy for SEO

14 June 2021 ∙ 15 minutes of reading time

Netlinking, or internal linking, is essential for optimal site performance and search engine optimisation (SEO). It’s what drives visitors to navigate from one part of your website to another. It also affects your search engine results page (SERP) ranking. That’s why having a netlinking strategy with quality internal linking and backlinks is crucial. Sure, you […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing & Advertising
Here are Top 10 Internal Linking Best Practices for SEO

10 Internal Linking Best Practices for SEO

30 March 2021 ∙ 7 minutes of reading time

Internal linking is essential for optimal site performance and search engine optimisation (SEO). It’s what drives visitors to navigate from one part of your website to another. It also affects your search engine results page (SERP) ranking. That’s why having an internal linking strategy is crucial. Sure, you can add links to your content without […]

By Anne-Gaëlle Sy
4.00/5(1)
Marketing & Advertising
link building

Sustainable Link Building Techniques: Your Ultimate Guide

29 March 2021 ∙ 13 minutes of reading time

It’s not 2007 anymore, and while the rules have definitely changed, link building is still a crucial component of search engine optimisation (SEO). High-quality and relevant backlinks indicate to Google that your on-site content is valuable, thus improving your rankings.  Still, the internet is a wildly competitive place. With tonnes of link building techniques and […]

By Anne-Gaëlle Sy
5.00/5(2)
Marketing & Advertising
seo outsourcing

SEO Outsourcing: What Is It and 4 Tips in Choosing the Right Agency

30 July 2020 ∙ 10 minutes of reading time

An SEO agency can help drive more traffic to your site, increasing your chances of turning leads to customers. Here’s how to choose the best SEO agency!

By Alyzza Junett Cabuenas
5.00/5(1)
SEO
SEO Results Everything you Need to Know

SEO Results: Everything you Need to Know

15 March 2021 ∙ 13 minutes of reading time

Search engine optimization (SEO) is one of the most critical steps you need to take to make your business thrive online.  By working on your SEO results, you are boosting organic search results for your website and increasing its findability.  SEO allows you to improve your ranking position in Google, and you can either do […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing & Advertising
3 Easy Steps to Prepare Your Brand for Voice Search Development

3 Easy Steps to Prepare Your Brand for Voice Search Development 🗣

29 July 2020 ∙ 9 minutes of reading time

The development of voice search presents exciting opportunities for businesses. But it also poses some challenges. Is your business ready for voice search?

By Alyzza Junett Cabuenas
5.00/5(2)
Marketing & Advertising
The Beginner's Guide to Crafting SEO-Optimized Metadata for Improved Online Visibility

The Beginner’s Guide to Writing SEO Optimised Metadata

16 March 2021 ∙ 6 minutes of reading time

If you have a website, work in marketing or design, or have an IT background, you’ve probably heard about metadata. Meta titles, descriptions, and data make it easier for systems and search engines to understand and interpret files, content, and web pages. It does a critical job, and although most people know that, they still […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing & Advertising
Four Steps to Rebuilding Your SEO through Pillar Pages

Have You Thought About Pillar Pages? 4 Steps to Rebuilding Your SEO

18 February 2021 ∙ 6 minutes of reading time

Is your blog post traffic slowing down? Are your old SEO tricks no longer working for your business? It’s probably because Google is constantly changing the SEO game, and it’s hard to stay on top of it. But don’t discourage just yet. There is an easy fix to your problem and it only involves some re-organising. Search […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
Google my Business strategies by Sortlist

Best Google My Business Strategy For Your Digital Marketing

9 February 2021 ∙ 8 minutes of reading time

Are you a business owner who wants to grow with minimal expenses? Here’s a free tool that’s essential for your growth marketing strategies. It’s called Google My Business (GMB). Today, many people rely on the largest search engine for information. Studies show that at least 60% of people in the United States use their mobile […]

By Emmaree Lozada
5.00/5(2)
Marketing & Advertising
how to raise website domain authority by Sortlist

Easy, Simple Fix Tricks on How to Increase Domain Authority and Score (UPDATED)

25 January 2021 ∙ 15 minutes of reading time

Online creators want people to see their work. Whether a blog post or a local news article, anything published online has a domain, an identifying detail that people can enter to find particular content. Since search engines, such as Google, are the primary way users find more content, you will want to ensure that the […]

By Sarah Madimba
3.00/5(2)
SEO
Exposing Black Hat SEO - Examples of How You Could Lose Your Website

Exposing Black Hat SEO: Examples of How You Could Lose Your Website

25 January 2021 ∙ 10 minutes of reading time

All is fair in love and war, but the same can’t be said for marketing techniques about online search engines. There are many tactics available to boost your site’s presence online, and using these can have a big impact. Referred to as SEO (search engine optimization) tools, they can increase traffic, expose new users to […]

By Sarah Madimba
5.00/5(1)
Digital & Marketing Strategy
301 Redirection - Complete Guide to Use it Correctly in SEO

301 Redirection – Complete Guide to Use it Correctly in SEO

1 December 2020 ∙ 5 minutes of reading time

Redirection 301: interests, strategies, and implementation As a web developer or SEO manager, you already found yourself with these two questions in mind: what is a 301 redirect? and how to do a 301 redirect? Today, we bring you the answers. Browse through our complete file to find out what a “301” is and understand […]

By Charlotte Maghe
4.00/5(1)
SEO
core web vitals

Getting Started With Core Web Vitals for SEO Success

1 December 2020 ∙ 7 minutes of reading time

In SEO marketing, companies, blogs, websites, and online platforms compete daily. The top of Google’s list is where they want to be. Of the countless listings on Google, 90% of listed sites never make it to the front page. The 10% that do are the paid adverts, knowledge graphs, and approximately ten organic listings. Traffic […]

By Sarah Madimba
5.00/5(1)
SEO
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