Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

best keyword research tools by Sortlist

Popular and The Best Keyword Research Tools for SEO

13 March 2024 ∙ 12 minutes of reading time

The first step to a successful SEO strategy is understanding what keywords you want to rank for. To discover these keywords, you must use the best keyword research tools. These tools will help you understand search volume, domain authority, and other factors that make it easier or harder to rank for them. In this article, […]

By Clara Gil
5.00/5(1)
Marketing & Advertising
Ultimate Guide to Google SEO by Sortlist

The Ultimate Guide to Google SEO

6 March 2024 ∙ 29 minutes of reading time

This complete Google SEO guide will help you discover how to create content that will rank highly in organic search results, attract new visitors to your website, and convert them into paying customers. Today, it makes no sense to have people creating content for your website or blog if you are not paying close attention […]

By Clara Gil
1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 55.00/5(1)
SEO
digital-marketing-trends-2024

Digital Marketing Trends to Watch in 2024

14 February 2024 ∙ 10 minutes of reading time

As the world of digital marketing continues to accelerate, we can expect 2024 to be a year full of promise and uncertainty. What digital marketing trends will happen in 2024? How will they influence how companies around the world approach digital marketing activities? How can companies use these changing dynamics to gain a competitive advantage […]

By Emmaree Lozada
5.00/5(1)
Digital & Marketing Strategy
Sortlist's A Fresh Start in the Digital Era + Rebranding Examples

2024: A Fresh Start in the Digital Era + Rebranding Examples

28 February 2024 ∙ 10 minutes of reading time

Are you ready to embark on a transformation, innovation, and evolution journey in 2024? The business world is changing, and rebranding has become a valuable tool for organizations looking to grow and adapt. But why is rebranding a good idea, and how can you avoid rash decisions? Through this series, we will help you dive […]

By Emmaree Lozada
5.00/5(1)
Branding
Social Commerce Strategies The Complete Guide to Selling on Social Media

Social Commerce Strategies: The Complete Guide to Selling on Social Media

21 February 2024 ∙ 10 minutes of reading time

The intersection of social media and e-commerce has created a new era of retail social commerce strategies and sales. Social media platforms began as a place to connect with friends and stay in touch. Today, it’s a bustling marketplace where businesses of all sizes can thrive. Marketers say that people are more likely to buy […]

By Emmaree Lozada
5.00/5(1)
Marketing & Advertising
event marketing trends sortlist in 2024

Event Marketing Trends in 2024

31 January 2024 ∙ 10 minutes of reading time

The COVID-19 pandemic disrupted how events were conducted, leading to the rapid emergence of hybrid events. Gone are the days of solely physical gatherings; now, mixed events are the new normal. These events blend in-person and virtual components, ensuring businesses can connect with their audiences, even in uncertain times. In 2024, the lessons learned during […]

By Emmaree Lozada
5.00/5(1)
Event Marketing
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Business Insights

0 articles
Enhancing Product Development Five Key Roles HR Plays in Support

Five Ways HR Can Support Product Development Teams

30 August 2023 ∙ 8 minutes of reading time

While driving product development success, technical elements like coding and design are often emphasized, overshadowing other crucial factors. However, there’s a crucial element that’s often overlooked, and that’s the power of human resources.  HR can have a significant impact by helping to build a robust talent pipeline. Close collaboration with hiring managers and HR enhances […]

By Emmaree Lozada
5.00/5(1)
Human Resources
What's the Future Impact of Artificial Intelligence on Customer Service

Exploring the Impact of Artificial Intelligence in Call Centers

5 July 2023 ∙ 5 minutes of reading time

The call center sector has been one of the most heavily influenced businesses by digital transformation in recent years. With the advancements in cloud technology, it has been a breeze for businesses to create a seamless call center experience for their customers compared to the past. But cloud technology is not the only new development […]

By Parichehr Parsi
5.00/5(1)
Marketing & Advertising
agency talent acquisition

Hiring the best talents for your agency

1 March 2023 ∙ 6 minutes of reading time

For an agency, which mainly offers services to its clients, the quality and stability of its team is a crucial issue. So we organized a webinar with Nicolas Darcis, Talent Acquisition Strategist, to talk about how an agency can build its dream team. The goal was for Sortlist member agencies to get concrete advice on […]

By Tancrède d'Aspremont Lynden
5 votes, average: 3.40 out of 55 votes, average: 3.40 out of 55 votes, average: 3.40 out of 55 votes, average: 3.40 out of 55 votes, average: 3.40 out of 53.40/5(5)
Human Resources
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Sortlist News

1 articles
Sortlist Celebrates the UAE’s Best Providers: 2023

Sortlist Celebrates the UAE’s Best Providers: 2023

29 November 2023 ∙ 7 minutes of reading time

We’re proud to announce the winners of Sortlist’s 2023 UAE Agency Awards – recognising the top-performing agencies in the country, as well excellent performance in two key expertises. The categories are: Best Agency in the UAE, Best Event Agency, and Best Advertising Agency.Based on over 20,000 validated provider reviews added in 2023, these awards take […]

By Sortlist Team
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Sortlist Awards
What to expect working with a provider: A Roadmap (100 Days and Beyond)

What to expect working with a provider: A Roadmap (100 Days and Beyond)

21 July 2023 ∙ 10 minutes of reading time

Navigating the relationship with your new provider can be a complex journey, filled with opportunities for growth and potential pitfalls. This comprehensive guide, “What to Expect – An Provider-Client Roadmap (100 Days and Beyond)”, is designed to help you, as a business, to understand and manage this crucial relationship effectively.  Drawing on research and industry […]

By John Platt
1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 55.00/5(1)
Sortlist Insights
Cracking the Code: Guide to Resolving Agency-Client Conflict

Cracking the Code: Guide to Resolving Agency-Client Conflict

7 July 2023 ∙ 7 minutes of reading time

Agency-client relationships can be rewarding and challenging in equal measure. Successful collaborations require a delicate balance of clear expectations, effective communication, and conflict resolution skills.  From the very beginning, establishing a shared understanding of goals and objectives sets the stage for a fruitful partnership. But conflicts are an inevitable part of any relationship, so knowing […]

By John Platt
1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 55.00/5(1)
Sortlist Insights
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Creative & Design

66 articles
Sortlist's A Fresh Start in the Digital Era + Rebranding Examples

2024: A Fresh Start in the Digital Era + Rebranding Examples

28 February 2024 ∙ 10 minutes of reading time

Are you ready to embark on a transformation, innovation, and evolution journey in 2024? The business world is changing, and rebranding has become a valuable tool for organizations looking to grow and adapt. But why is rebranding a good idea, and how can you avoid rash decisions? Through this series, we will help you dive […]

By Emmaree Lozada
5.00/5(1)
Branding
Which Attributes Describe a Good Landing Page Experience?

Which Attributes Describe a Good Landing Page Experience?

28 November 2023 ∙ 9 minutes of reading time

A landing page is a specific web page created for a singular and typically associated with marketing or advertising campaigns. Its primary goal is to capture a visitor’s attention. It guides them toward taking a specific action. This action may include making a purchase. It may also involve signing up for a newsletter or downloading […]

By Emmaree Lozada
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Creative & Design
Flutter vs React Native for Front-End Development Process

Choosing the Right Framework: Flutter vs React Native for Front-End Development Process

14 November 2023 ∙ 8 minutes of reading time

Businesses and developers must decide which front-end development framework to use in a world where mobile applications rule. Flutter vs React Native? The secret to developing cross-platform apps quickly and effectively is this choice. A study stated that in 2022, mobile applications generated almost $431 billion in revenue. Therefore, choosing the best framework involves more than simply coding. It also involves […]

By Emmaree Lozada
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Creative & Design
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Development & Product

49 articles
Unleashing AI's Power Elevating Holiday Marketing Campaigns for Success

Successful Holiday Marketing Campaigns: Transforming this Season’s Data with the Help of Artificial Intelligence (AI)

19 December 2023 ∙ 9 minutes of reading time

The holiday season is upon us once more.  Businesses worldwide are trying to capitalize on the influx of shoppers taking to stores and ecommerce platforms to purchase gifts for loved ones. While the holiday shopping season is the busiest period for retail companies, it’s also the time when competition is the stiffest. Businesses always look […]

By Joanne Camarce
5.00/5(1)
Artificial Intelligence
Crafting Your eCommerce Store for Holiday Optimal Performance

eCommerce Holiday Success: Your Ultimate Guide to Maximizing Sales

5 December 2023 ∙ 10 minutes of reading time

The Christmas holiday is not just a time for cozy gatherings and festive cheer; it’s also the most lucrative period for e-commerce businesses. Your target audience will wait all year round, hoping to get the most amazing deals and savings at this time of the year. Also, there is a 61% chance they will buy something on these […]

By Emmaree Lozada
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
E-commerce
Reimagining Digital Engagement The AI Revolution in Social Media Marketing

AI in Social Media: How AI is Reshaping SM Marketing

20 October 2023 ∙ 7 minutes of reading time

Artificial Intelligence (AI) is our constant companion. The AI market is predicted to reach a staggering $407 billion by 2027, highlighting its monumental impact. Scrolling through our feeds, we’re surrounded by AI-powered tools like OwlyWriter AI and Midjourney, revolutionizing content creation. But amidst this revolution, there’s a growing concern about AI’s impact on safety, security, and privacy. […]

By Emmaree Lozada
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Artificial Intelligence
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