Before writing an article going into more details about remarketing (or retargeting), we could easily summarize remarking as a technique that allow businesses to directly target ads to people that have already engaged with your website. The power lies in the fact that as those people are already aware of who you are, they are more likely to convert than any other people that sees your ads. Based on specific behavior, it allows you to create specific and relevant ads for your audience.
More and more digital marketers and businesses use this techniques and we wanted to take a look at statistics about it.
In this infographic, you will discover 14 facts that will probably convince you to take the step!
Some of the interesting facts:
- Nearly three out of five U.S. online buyers said they notice ads for products they looked up on other sites [Tweet this]
- One in five marketers now has a dedicated budget for retargeting [Tweet this]
- Retargeting can boost ad response up to 400% [Tweet this]
- Web site visitors who are retargeted with display ads are 70% more likely to convert on your website [Tweet this]
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