As marketer or business owner we all have the ambition to appear #1 in Google’s results. Seems legit, right?
However, in the past years we have been under massive Google algorithms updates and many businesses have suffered collateral damage from Panda, Penguin or Hummingbirds releases… Thousands more are certain to suffer a similar fate in the future.
Google organic search traffic is awesome but it should be integrated in a strategy with multiple streams of traffic. It is in fact an insurance against the unpredictable changes in search algorithms.
To help you design your traffic generation strategy, we have compiled 10 other way you can generate traffic to your website.
1. Blog Commenting
There are many blogs in your niche that gets hundreds (even thousands) visits on a daily basis. Beyond the fact that blog commenting could be part of your link building strategies, it can also be a great way to build relationships and establish yourself as an authority. Beware of spamming or commenting for the sake of commenting and “dropping a link”. Try to add useful and meaningful information to add to the conversation, this will clearly be a powerful way to bring traffic to your website.
Another aspect of this is the questions of responding to comments on your company blog. In a recent article, Neil Patel argues that it has allowed him to bring traffic to specific pages and he encourage marketers and business owners to do so.
2. Content Aggregators
As it aggregate content from your niche, content aggregators could be valuable while trying to bring traffic to your website. We particularly love Inbound.org and Growthhackers.com as they are providing content relevant to us. But there are many alternatives in each sectors.
Do not hesitate to interact with the authors of each posts and get inspiration from the articles published on these platforms.
With an exposure of more than 1.5 million monthly visitors around the world and thousands of subjects being discussed, Quora is definitely a place you want to hang out. It is indeed a place where you will be able to demonstrate your expertise on your favorite topics, get insights from other expert and get inspiration for your next blog posts.
By interacting with Quora’s community and establish yourself as an expert you will be able to bring traffic back to your site. The key is to avoid “spamming” as it could really hurt your business and your reputation. Remind yourself Warren Buffet’s quote: “It take 20 years to build a reputation and… five minutes to ruin it”.
4. Google Plus
Many rumors constantly say that Google is going to abandon Google Plus. In my opinion Google will never do that. I would even argue that Google Plus can generate lots of traffic to your website and you should definitely not neglect it.
The power of Google Plus actually lies in its communities. Through the many discussion groups available, members can interact and are usually (very) enthusiastic about niche topics. As a marketer, it is the place you want to hang out in order to seduce very specific target. In a few click, it is in fact easy to join communities related to your topic (see picture above).
Moreover, what is distinct about Google Plus is the fact that beyond the usual social media aspects, marketers are offered the chance to connect to visitors through other touch-points (e.g. Youtube). Even if it is not the subject of this article, it also as many search engine optimization advantages you shouldn’t neglect.
If you are still struggling to optimize your Google + presence, this article by Moz really does a good job at reminding you the best practices.
5. Guest Blogging
In the article he published in Jan. 2014, “The Decay and Fall of Guest Blogging for SEO” Matt Cutts stated:
Quite direct, isn’t it?
Well, I don’t believe you should avoid guest blogging and I’d rather encourage this practice as it has many advantages beyond “mass link building”. As a matter of fact, if done properly guest blogging has many advantages. It not only help you become an authority in your domain, it also brings direct traffic to your website as people are interested to see more about it.
6. Twitter, Facebook & LinkedIn
Probably the most used way to bring traffic. If we had to summarize the recipe for social media success, it could basically look like this: 1. Optimize your profile completion 2. Create awesome easy-to-share and niche-related content, 3. Interact with your community. This usually brings a lot of traffic to your website and build engagement with your targets.
Depending on your business, the platforms might be different. For example, at Sortlist we’ve had quite a success on Twitter and at our beginning it was bringing almost 40% of our website’s traffic!
Youtube is often underestimated but it is worth reminding that it is world’s second search engine. The platform process more than 3 billion searches a month, which is more than Bing, Yahoo or AOL for example.
Did you know that Youtube drove more than 250,000 visits to Zappos’ website in 2013? Have you ever watched Rand Fishkin’s Whiteboard Friday? Not only videos can enhance your SEO efforts, these kinds of videos can also directly drive a lot of traffic to your website and build your reputation on the World Wide Web.
We often read that email marketing is old-fashioned and that businesses should rather focus on channels like social media, search or mobile advertising. However, if it is well integrated in your cross-channel digital strategy it can be valuable in many aspects including bringing traffic to your website.
I would encourage you to read the last results of the study published by Smart Insights, it will allow you to benchmark your emailing strategy to your sector.
With user-friendly tools like Mailchimp, you have no excuses to get started. It even allows you to A/B test your emails!
9. Press releases
The objective of a press release would be to get your news in front of as many individuals as possible. Many businesses find success by posting a press release to various platforms, where it’ll be sent out to thousands of publications and spread their news around the web.
As it can bring you valuable traffic, it is hard to measure the direct traffic attributed to your press releases. Furthermore, you should keep in mind that it is not the most cost-effective way to get traffic.
Slideshare is basically a directory of presentations. The easiest way to describe it could be as the “Youtube of presentations”. It is fairly easy to use and could be a great way to “recycle” the content you already created for your keynotes or various presentations.
Being in the top-150 sites of the Internet in terms of traffic needless to say that it drives a lot of traffic. There are about 60 million visits and 120 million pages views per month. Even though many niche content are treated on the platform, most content is around business, research, statistics or social media. Visitors comes with business on their mind, you should take advantage of that!
What do you think about this way to generate traffic? Feel free to share other way to generate traffic, we’d love to get your insights 🙂