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A 11-Point Checklist For Crafting The Ultimate On-Page SEO

A 11-Point Checklist For Crafting The Ultimate On-Page SEO

Most people tell you that you should focus on your SEO.

Are they right?

Well, yes they are. However, we know it’s not always easy to get started with your SEO strategy… but we got you covered!

There are many aspects to take into account for your SEO. Today we’ll cover on-page SEO and hightlight the key ranking factors you need to take into account.

There are 11 of them, enjoy! 🙂

BONUS: Download herethe step-by-step ultimate checklist that will show you how to optimize your On-Page SEO.

1. Think Seo-Friendly Urls

From an SEO point of view, a site’s URL structure should:

  • Be clear: you need to avoid duplicate content (use of canonical URLs might need to be put in place), pay attention to your redirect, etc.
  • Be compelling: perfect URL-spelling should have your keywords in them and should avoid unnecessary characters (i.e. questions marks, numbers)
  • Prioritize specific URLs: keep in mind that all your URLs do not have the same importance. Some even ought to be hidden from the web crawlers. In general, make sure your favorite URLs are really open for creeping and indexing.

If we look at Walmart’s URL in the image below, it is well structured by categories and contains important keywords:


2. Start Your Title With Your Keyword

Title optimization is probably one of the most important on-page SEO factor. Verify that your title is clear, that it can be crawled by search engines and that it contains your targeted keywords. It is also important to make sure each web page has its own unique title. According to Google advises, your title should contain between 10 and 70 characters.

Pay attention that it should be readable by search crawlers. If you are interested to read a concrete case, Nike Golf has done significant improvement after having taken this aspect into account.


3. Add Engaging Multimedia To Your Content

Pay attention to not limit your content efforts to text. As a matter of fact, engaging images, videos or infographics can have a tremendous impact on your SEO. It has various positive effect, the most notable being that it can reduce your bounce rate and increase the time visitors spend on your website.

A great example of this could be Startbuck’s Summer 2014 products presentation. Each product is presented with a video and nice images effect. Furthermore, they encourage users to stay on the website (“Shake it again”) and discover other products through efficient call-to-action (“Explore flavors”)




4. Take Advantage of Outbound Links

In Google’s numerous ranking criteria, outbound links take a significant importance. By measuring the number and authority of outbound links that relates to a specific page, Google can measure the relevance of your page.

Adding outbound links to authority sites (e.g. Harvard.edu Wikipedia.org) can boost a page’s rank in Google. This technique is used in this article 🙂

5. Drop Keyword In the First 100 Words

Adding your keywords in the first 100-150 words of your content could enhance your SEO success. It allows searching crawlers to understand what your content is about at the very beginning of their crawling.

 6. Your Title Should Be Enclosed In An H1 Tag

Make sure to get your title in a H1 tag. Even though some blogging platforms automatically do it (i.e. WordPress), it is not always the case. It would thus be interesting for you to verify that it is the case on your website. In order to do so, you can manually do it or use automated tools like Hubspot’s Marketing Grader. This tool also has the advantage to give you an SEO checklist and other factors you’d be interested in taking care of:


7. Pay Attention To Your Loading Speed

Google pays a particular attention to the loading performance of your website. They even provide you with tools you can use to increase your loading speed. By doing so, you will as well improve your visitors’ experience. Less than 4 seconds is often considered as a being okay.


8. Add Modifiers To Your Title

By adding modifiers such as “2013”, “guide” or “review” can help you rank for long tail versions of your target keyword. Companies like Hubspot are using this technique a lot and obtain great SEO results.


9. Take Advantage Of Social Sharing Buttons

Although it is not exactly true to consider social media as an “on-page” SEO optimization, adding social sharing can increase your social sharing and thus have an effect on your search ranking.

As Search Engine Land’s SEO Guide explains, search engines take social media into consideration in two main aspects: your social reputation and your social shares.

Macy’s does a nice job as they show social media sharing buttons on each products promoted on their website:


10. Reduce Your Bounce Rate

Google is able to measure your bounce rate from various sources. It can in fact access these information through Google Chrome (browser) or Google Analytics. There are many ways to reduce it: make sure you are relevant in your keyword research, add internal links, craft a great web design and take advantage of well-written content. The article “Reduce Bounce Rate: 20 Thinks to Consider” from Search Engine Watch could help you in this process as it provides practical tips you could use.

Various tools like Similarweb can also help you get your bounce rate but also your competitors’:


11. Do Not Forget LSI Keywords

LSI (Latent semantic indexing) is based on the principle that words that are used in the same contexts tend to have similar meanings. A key feature of LSI is its ability to extract the conceptual content of a body of text by establishing associations between those terms that occur in similar contexts – Wikipedia

It is important to take LSI into consideration as Google uses it to determine pages’ relevancy and quality. An easy way to apply this to your keyword research is to look at the bottom of the results for the specific keyword you would like to rank for. For example, this would be the result for “SEO”:*



We hope these 11 factors helped you optimizing your on-page SEO.

The other aspects of SEO will soon be covered. Would love to hear your feed-backs, experiences and addons 🙂


About Nicolas Finet

Nicolas is a web marketer with a solid technical knowledge and co-Founder at Sortlist. He is focused on growth, deploying talent and efforts to make it always faster. He stimulates Sortlist’s strategy in line with the strong market and business insights he possesses.