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How to avoid agency search and beauty parade

How to avoid agency search and beauty parade

I have never really understood why marketers find it so hard to find the agency fitting the need of their company.

Darren Woolley, Managing director at trinityP3, explains in this video (see here below) how to avoid the agency search and selection beauty parade.

Here is how we see things Sortlist:

1. Nowadays, to discover agency partner, marketers need to: scroll massive paper directories, screen tons of flyers and call their entire network for advises. We believe marketers should stop to search Agencies like in the nineties and make the most out of the digital era.

2. In today’s fast-growing digital environment, the best agencies are often not the most visible. We strongly believe that technology and the community of Marketeers can considerably contribute to the quality and the relevance of the agency searching process.

3. The selection process is facilitated when you have at your disposal all the information you need. It is easy to compare and do the pro’s and cons between two or more agencies… and that is exactly what do we offer at Sortlist.

 

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Video Source: www.trinityp3.com/

About Andrea Balducci

Business Engineer with a passion for #Tech, #Wearables and #DigitalMarketing. I am inspired by how technology enhance people and businesses life. Currently working @Sortlist : an online-tool reinventing the way businesses find marketing and communication agencies.