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6 Data-Driven Customers Trends Your Business Need To Know

6 Data-Driven Customers Trends Your Business Need To Know

Whether we like it or not, digital is booming and we have to constantly adapt to it.

The digital revolution brings many challenges on every aspect of business. Being aware of the trends on the market could turn out to be an extremely competitive asset.

We have gathered the finding of a recent study published by McKinsey & Company and have summarized it onto the infographic hereinafter.

Some of the interesting facts:

  • Mobile phones and tablets now account for around 44 percent of all personal computing time. It nearly doubled since 2008! [Tweet this]
  • The percentage of talking on the phone when using a phone fell from 60% to 20% in only 5 years [Tweet this]
  • The number of apps installed has doubled to 30+ per phone from 2008 to 2012 [Tweet this]
  • E-commerce only accounts for about 5% of all retail sales [Tweet this]


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About Nicolas Finet

Nicolas is a web marketer with a solid technical knowledge and co-Founder at Sortlist. He is focused on growth, deploying talent and efforts to make it always faster. He stimulates Sortlist’s strategy in line with the strong market and business insights he possesses.